Our Commitment and more
The result of a one-of-a-kind tradition and everyday commitment to the future; Authenticity, the driving force of an expert, determined team to make our voice always sincere and convincing.
Because Mopar is the key part of the team that designs, develops and makes Fiat Chrysler Automobiles vehicles and therefore can guarantee original, high-quality products.
We are passionate about cars and in the care we reserve to drivers.
Based on our professionalism, expertise, transparency and responsibility
Because we are always close to our customers, their aspirations and the requests.
Because we want our products to be always cutting-edge, capable of leading market development and at the top in terms of technology and performance.
Because all our choices are oriented to minimising environmental impact, to harmonise the needs of today with those of future generations. We believe that driving is a complete personal expression experience. The pleasure of discovery, the thrill of the race or the comfort of routine, the aspiration to live every day to the fullest: whatever your vision, we will help you achieve it by becoming your trusted partner.
80 years of glorious history
The name MOPAR® was created by Chrysler in 1920 with a combination of the words “Motor” and “Parts”. It was officially introduced as a brand in 1937: MOPAR® started off as the manufacturer of genuine spare parts for Chrysler models.
The brand started to emerge during the 1960s when American muscle cars started earning international fame during car races. In fact, when the Chrysler Corporation launched the Dodge and Plymouth vehicles MOPAR® kicked off with a range of spare parts specifically created for competitions. Hence, MOPAR®Performance Parts was created specialising in spare part design to maximise the performance of race cars.
As the years went by, MOPAR® identified itself with muscle cars that, in the 1970s made motorsports history. Since then, MOPAR® has focused on customer satisfaction by optimising the performance and the handling of the cars they drive every day. Today MOPAR® also offers technical assistance and customer care putting its expertise at the service of motorists who choose Fiat Chrysler Automobiles vehicles.